UGA Hockey 2021-22 | Allie Hansen

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UGA Hockey (2021-22)

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This season, I was promoted to Marketing Manager for the team. I am responsible for strategic planning, content strategy and execution of posts across Instagram, Twitter, Facebook, and TikTok. Additionally, I create content for all social media platforms by designing graphics and editing pictures along with filming and editing videos for the arena’s big screens.

NOTABLE ANALYTICS:
All of the analytics listed below are comparing last season (Aug. 2020 - April 2021) to this current season (Aug. 2021 - Dec. 2021).

Last season's total followers: 14,227 followers
Current total followers: 16,240 followers

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Facebook's current reach has increased by 495.1% compared to last season
The team currently has 6.9K Facebook followers

TOP POSTS THIS SEASON:

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Instagram follower amount increased by 1,025 followers
Current impressions: 262,958
Last season's impressions: 241,661

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Twitter follower amount increased by 203 followers
Last season's impressions: 701,682
Current impressions: 659,700

Senior Posts

SENIOR POSTS

These graphics were created to honor each of our seniors. To go along with these posts, trivia questions about each senior were posted on Instagram and Facebook stories.

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Cam post.png

Katz Post.png

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Schedule & Roster

SCHEDULE & ROSTER

These are two graphics we posted in August to promote the upcoming season. (Rachael Lupton created the roster).

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Game Day Posts

GAME DAY & IN-GAME POSTS

These are examples of I've made to post leading up to or on a game day. Special events and ticket information are included in these posts.

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Player Spotlights

PLAYER SPOTLIGHTS

Each week we highlight an Ice Dawg across all of our platforms. To differentiate between returning and new players, the photos for new players were in black & white.

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Story Graphics

STORY GRAPHICS

This was a story to remind people of our jersey sale.

Each player has a song they chose for the player playlist highlight (it plays music but I can't upload vertical videos).

This story highlights an Ice Dawg for his achievement.

I hired and manage a team of 21 interns whom we showcase on our Instagram story highlights.

TikToks & Instagam Reels

TIKTOKS & INSTAGRAM REELS

Big Screen Videos

BIG SCREEN VIDEOS

These were all videos I planned, edited, and filmed with my videographer to play between periods on the big screen in the rink. These are played for audiences of up to 1,438 people in The Classic Center.

Finish the Lyric Part 1

Finish the Lyric Part 2

Social Media Promotion

Finish the Lyric Holiday Edition Part 1

Finish the Lyric Holiday Edition Part 2

Meet the Team Player Intros

Sponsor Posts

SPONSOR POSTS

Part of my role is to collaborate with the team's 13 corporate sponsors to create advertisements on our page. (The video was shot and edited by William MacDonald)

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Special Events

SPECIAL EVENTS

We have had many posts for special events including giveaways, limited-time jersey sales, and our annual Pink in the Rink games to raise awareness for breast cancer through our partnership with Bulldogs Battling Breast Cancer (BBBC). During that weekend, the team was able to raise $10,177 for the BBBC. We also create posts for holidays like Veterans Day, Halloween, Thanksgiving, and more.

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During the week leading up to Senior Night, each senior had trivia questions for fans to vote on.

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This graphic and the video on the right were to promote UGA Hockey's Golf Classic, the team's biggest fundraising event.

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This graphic was used to promote our ugly sweater jerseys that were on sale for a limited time.

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This was an Instagram giveaway I planned, awarding the winner with merchandise and free tickets.

These were themed game day posts for our Pink in the Rink games.

One of my favorite parts of my job is being able to highlight players' personalities and make fans feel as if they know the team personally. Through these interactive posts, we have been able to create relationships between our followers and the team.

The top 3 were "guess the bachelor" posts for Valentine's Day. The bottom left was a mustache competition for No-Shave November. The bottom right was a Halloween costume bracket and the winner was posted on Halloween.

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These are horror movie posters I photoshopped players into to post on Halloween.

Home Game Programs

HOME GAME PROGRAMS

These are programs that my graphic designer, Rachael Lupton, and I designed to be printed for fans at our home games.

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