top of page

UGA Hockey (2021-22)

Back to Top

This season, I was promoted to Marketing Manager for the team. I am responsible for strategic planning, content strategy and execution of posts across Instagram, Twitter, Facebook, and TikTok. Additionally, I create content for all social media platforms by designing graphics and editing pictures along with filming and editing videos for the arena’s big screens.
 

NOTABLE ANALYTICS: 
All of the analytics listed below are comparing last season (Aug. 2020 - April 2021) to this current season (Aug. 2021 - Dec. 2021). 

Last season's total followers: 14,227 followers 
Current total followers: 16,240 followers
 
​
 
 

5279111_network_fb_social media_facebook_facebook logo_icon.png

  • Facebook's current reach has increased by 495.1% compared to last season 

  • The team currently has 6.9K Facebook followers

TOP POSTS THIS SEASON: 

5279112_camera_instagram_social media_instagram logo_icon.png

  • Instagram follower amount increased by 1,025 followers

  • Current impressions: 262,958

  • ​Last season's impressions: 241,661

5279123_tweet_twitter_twitter logo_icon.png

  • Twitter follower amount increased by 203 followers

  • Last season's impressions: 701,682

  • Current impressions: 659,700

IMG_7874.jpg
IMG_1791.PNG
IMG_1810.jpg
IMG_1809.jpg
IMG_1811.jpg
IMG_9948.PNG
IMG_1790.PNG
Senior Posts

SENIOR POSTS

These graphics were created to honor each of our seniors. To go along with these posts, trivia questions about each senior were posted on Instagram and Facebook stories.

Nate Post.png
Cam post.png
Katz Post.png
Salaski Post.png
Brady post.png
Schedule & Roster

SCHEDULE & ROSTER

These are two graphics we posted in August to promote the upcoming season. (Rachael Lupton created the roster).

Hockey Schedule.png
rosterinstagrampostv7.jpg
Game Day Posts

GAME DAY & IN-GAME POSTS

These are examples of I've made to post leading up to or on a game day. Special events and ticket information are included in these posts.

FJu1NceXMAEOBmi.jpg
FDeoFeWWYAktubl.jpg
IMG_1794.JPG
Screen Shot 2022-04-21 at 4.21.20 PM.png
Screen Shot 2022-04-21 at 4.25.10 PM.png
Screen Shot 2021-12-13 at 6.27.40 PM.png
IMG_1803.JPG
e1f4a029d3c749c8888a208161f1ce2e.png
1080x1080.png.35f60d2189a44b04a9e9f1b7ae577f52.png
bf69977da06d430b8868c62bed284712.png
3A96975B-4451-44FC-A368-F8D455CB542D.JPG
FJLGWjDWUAAML2X.jpg
Screen Shot 2022-04-21 at 4.20.50 PM.png
Player Spotlights

PLAYER SPOTLIGHTS

Each week we highlight an Ice Dawg across all of our platforms. To differentiate between returning and new players, the photos for new players were in black & white.

11_17 IG Michaelson 1.png
11_17 IG Michaelson 2.png
11_17 IG Michaelson 3.png
11_17 TW_FB Michaelson.png
11_29 IG Spicer 1.png
11_29 IG Spicer 2.png
11_29 IG Spicer 3.png
11_29 TW_FB Spicer .png
Story Graphics

STORY GRAPHICS

30076181-8834-441C-8F54-F1DA9DC89A99.JPG
IMG_7879.PNG
590126CD-0DD3-492A-A3B7-CC9A2077BAC0.JPG

This was a story to remind people of our jersey sale.

Each player has a song they chose for the player playlist highlight (it plays music but I can't upload vertical videos).

This story highlights an Ice Dawg for his achievement.

38FEBB25-7867-4F3D-AC0D-E95065767DD6.JPG
BB1A7E4E-2084-463F-B341-35083C2D2CD3.JPG

I hired and manage a team of 21 interns whom we showcase on our Instagram story highlights. 

TikToks & Instagam Reels

TIKTOKS & INSTAGRAM REELS

Big Screen Videos

BIG SCREEN VIDEOS

These were all videos I planned, edited, and filmed with my videographer to play between periods on the big screen in the rink. These are played for audiences of up to 1,438 people in The Classic Center.

Finish the Lyric Part 1

Finish the Lyric Part 2

Social Media Promotion

Finish the Lyric Holiday Edition Part 1

Finish the Lyric Holiday Edition Part 2

Meet the Team Player Intros

Sponsor Posts

SPONSOR POSTS

Part of my role is to collaborate with the team's 13 corporate sponsors to create advertisements on our page. (The video was shot and edited by William MacDonald)

12_17 Red Zone.png
12_9 Nabo IG.png
IMG_7887.PNG
IMG_7886.PNG
Special Events

SPECIAL EVENTS

We have had many posts for special events including giveaways, limited-time jersey sales, and our annual Pink in the Rink games to raise awareness for breast cancer through our partnership with Bulldogs Battling Breast Cancer (BBBC). During that weekend, the team was able to raise $10,177 for the BBBC. We also create posts for holidays like Veterans Day, Halloween, Thanksgiving, and more. 

Senior 1.JPG
Senior 2.JPG

During the week leading up to Senior Night, each senior had trivia questions for fans to vote on.

Image 4-11-22 at 7.53 PM.jpeg

This graphic and the video on the right were to promote UGA Hockey's Golf Classic, the team's biggest fundraising event.

Jersey post.png

This graphic was used to promote our ugly sweater jerseys that were on sale for a limited time.

Screen Shot 2021-12-13 at 6.28.05 PM.png

This was an Instagram giveaway I planned, awarding the winner with merchandise and free tickets.

IMG_7884.JPG
IMG_7885.JPG

These were themed game day posts for our Pink in the Rink games.

 One of my favorite parts of my job is being able to highlight players' personalities and make fans feel as if they know the team personally. Through these interactive posts, we have been able to create relationships between our followers and the team. 

The top 3 were "guess the bachelor" posts for Valentine's Day. The bottom left was a mustache competition for No-Shave November. The bottom right was a Halloween costume bracket and the winner was posted on Halloween.

Tinder 1.JPG
Tinder 2.JPG
Tinder 3.JPG
7D7874E2-057C-4C25-9DAA-65BA3F7CDD0D.JPG
271EBBC4-5B99-41E0-BA9F-9B5FD38235CE.JPG
IMG_6123.JPG
Silence.jpeg
IMG_6121.JPG
IMG_6124.JPG
IMG_6122.JPG

These are horror movie posters I photoshopped players into to post on Halloween.

Home Game Programs

HOME GAME PROGRAMS

These are programs that my graphic designer, Rachael Lupton, and I designed to be printed for fans at our home games.

UT Program 1.jpg
UT Program 2.jpg
image008.jpg
image009.jpg
bottom of page